Who doesn’t need a ‘tune-up?’ Read on here or jump directly to www.wineprtuneup.com!
It applies to a winery’s visibility as well as to your car’s engine!
Consider having long-time industry publicist Julie Ann Kodmur review your presence and profile. Does your positioning come through in the media’s perception of your winery? Is your winery visible? Are you pursuing public relations strategies which boost awareness and also generate publicity?
The PR Tune-Up starts with the winery answering questions in Julie Ann’s PR Diagnostic.
She will research the winery’s ‘footprint’ online as well as recent coverage of the winery in print as well as online.
She will discreetly research what key wine writers think about the winery and its wines.
She will compile the findings and add detailed recommendations for improving the winery’s visibility. You will have an action plan in your hands as well as a ‘snapshot’ of your winery’s current positioning in the eyes of the media.
Julie Ann is a respected publicist with 31 years of experience in New York and California. In brief: (a longer version here: http://julieannkodmur.com/bio/):
Julie Ann Kodmur is an award-winning publicity and marketing consultant and freelance journalist who founded her own publicity and marketing consultancy in 1997 in St. Helena. She has contributed to The New York Times, Town & Country and The Wine Enthusiast and served as the editor for The Napa Valley Wine Report. She received her B.A. from Stanford University and did master’s degree course work at NYU’s Institute of Fine Arts. She has been a panelist on publicity and marketing topics at numerous wine industry symposia and served as a wine judge. She has taught public relations at Pacific Union College in the Napa Valley. Julie Ann lives in St. Helena with her family and speaks fluent Italian, conversational French and German.