- Marketing and positioning strategies and programs
- Effective and actionable publicity: developing innovative new directions and techniques
- Marketing/publicity trouble-shooting and problem-solving
- Launches of new products and line extensions
- Identifying communications and marketing issues and devising effective solutions
- Publicity programming: developing and implementing strategies against targets, writing and distributing press releases and media alerts
- Media placement
- Writing—press releases, newsletters, press kits, backgrounders, fact sheets, speeches
- Media sampling programs
- Brainstorming—new product, new name, new image development
Publicity & Marketing Consulting
