• Marketing and positioning strategies and programs
  • Effective and actionable publicity: developing innovative new directions and techniques
  • Marketing/publicity trouble-shooting and problem-solving
  • Launches of new products and line extensions
  • Identifying communications and marketing issues and devising effective solutions
  • Publicity programming: developing and implementing strategies against targets, writing and distributing press releases and media alerts
  • Media placement
  • Writing—press releases, newsletters, press kits, backgrounders, fact sheets, speeches
  • Media sampling programs
  • Brainstorming—new product, new name, new image development
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